Pastel Store

about us

About us

about us


Complete Your Look and keep in style with our endless choices of designs and colors for hijabs & scarves.

We created our own brand of excellence and beauty, that would leave an impression and be a new fashion statement on its own.

about us

Modesty redefined Confidence amplified

Elevating Modesty with Khaliji Grace. Pastel offers a curated collection of clothing and accessories that seamlessly blend cultural heritage with modern elegance, ensuring you stand out with grace.


At Pastel, we believe in the fusion of tradition and modernity. Our designs empower women to embrace their cultural identity with confidence. Elegance becomes a bridge that unites heritage and innovation, celebrating diversity and personal expression. We don’t just create fashion; we craft stories of empowerment, woven with threads of cultural pride. Every piece is a testament to the timeless artistry of craftsmanship, reflecting the strength and beauty within. This is more than clothing; it’s a journey of self-discovery and empowerment, where style speaks of heritage and heart.”



Pastel Store provides a variety of high-quality products that offer the comfort that each and every woman has been looking for. We created a new perspective for hijab, scarves and accessories in Qatar, and we keep working to develop ourselves and be more innovative. You can find all the hijab essentials that you need, with various high quality fabrics and unique beautiful colors & prints.

our mission

to curate modest wear that seamlessly blend traditional aesthetics with modern elegance, empowering women to express their individuality and cultural heritage.

our vision

Become a globally recognized and revered brand that celebrates cultural diversity, empowers women, and embodies elegance through its modest fashion offerings.

Unique selling proposition (USPs)

“At pastel, our Unique Selling Proposition is rooted in the art of cultural fusion and personal empowerment. We stand as a beacon for women who seek more than just clothing; they seek a connection to their heritage and a platform for self-expression.

Our USP lies in our ability to seamlessly blend traditional khaliji aesthetics with contemporary elegance. Each design tells a story that resonates with cultural roots while embracing modern sensibilities. Our pieces are not just garments; they’re intricate narratives that empower you to embrace both tradition and innovation with style.

What truly sets us apart is our dedication to authenticity. Our garments are meticulously crafted, each stitch a testament to the timeless artistry of craftsmanship. When you wear Pastel, you’re not just wearing fashion; you’re adorning yourself with the spirit of cultural pride and empowerment.

Our USP isn’t just about clothing; it’s about a movement that celebrates your individuality, your heritage, and your journey. We invite you to experience the fusion of tradition and modernity, where each piece carries the weight of heritage and the promise of a bold future. Elevate your elegance, embrace your identity, and make a statement that’s uniquely your own with pastel.”

Our Values


Our designs exude sophistication and grace, appealing to women who appreciate refined aesthetics.

Cultural Resonance

Our brand showcases the rich cultural heritage of Arab & Muslims in general, infusing traditional elements into contemporary designs


We inspire confidence by celebrating cultural identity and offering fashion choices that empower women.


We embrace diversity and create designs that cater to women of all backgrounds and sizes.


We prioritize quality in every aspect, from design to materials, ensuring our customers receive the best.


Our approach blends tradition and modernity, resulting in innovative designs that capture attention.

We decided to be part of the change and introduced unique printed patterns for Hijab and scarves to Qatar, and we strive to be the first brand that specializes in designing and producing them from various fabrics with excellent quality that present comfort and elegance in a simple way.

Our fabrics and scarves are imported from all over the world and delivered to all Qatar, and soon to all the middle east. Pastel will bring you fresh and trendy scarves to add shine to your outfits, and undoubtedly prove that modesty is a part of elegance.

show us how you hijab

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